Newsletter Email: Value Translation Framework You know that moment when someone asks what you do and you hear yourself say "I'm a consultant" or "I'm a photographer" – and something inside you dies a little? The words feel like sawdust in your mouth. You watch their eyes glaze over with that polite-but-distant smile that screams 'next conversation, please'. Meanwhile, you're screaming internally: But I just spent three years helping a struggling tech startup completely restructure their...
3 months ago • 3 min read
I’d been wrestling with a decision for days. You know the kind, where you think you’ve made it, then second-guess it half an hour later. I’d turned it over in my head in every direction. It was still unclear. Then I took Midge for a walk. No earbuds. No agenda. Just sky, the breeze, and soft rhythm of paws on grass. And somewhere around the field, the answer came to me. Simple. Clear. Settled. Not because I tried harder. But because I stopped trying at all. That walk reminded me (again) that...
5 months ago • 1 min read
Sometimes the clarity fades. Not dramatically. Not all at once. We’ve all been there, lost our way. But slowly. A plan that no longer feels alive. A rhythm that stops making sense. A sense that you’re “off”, without being able to name why. If you’re wired for responsibility (and most of us are), the instinct is to fix. To push harder. To get back on track, fast. But what if there’s nothing to fix? What if this moment, the doubt, the pause, the quiet, isn’t failure, but recalibration? I wrote...
5 months ago • 1 min read
There’s a certain kind of moment that doesn’t get talked about much. The moment when you’re doing all the right things… but something still feels off. The rhythm breaks. The plan doesn’t land. The clarity fades, and you can’t quite see where you’re headed anymore. In those moments, the voice of urgency tends to rise. It tells you to push. To fix. To prove you're not falling behind. But what if that voice isn’t your true guide? What if the pause isn’t a problem? What if it’s just your system,...
6 months ago • 1 min read
Some of the most aligned moves I’ve made in business didn’t start with strategy. They started with a quiet nudge. A “what if…” A rabbit hole I followed. A detour I almost dismissed. A gut pull I couldn’t quite explain. It didn’t always make sense at the time. But it always led somewhere meaningful. Sometimes, to a new offer. Sometimes, to a client I wasn’t expecting. Sometimes, to an internal shift I didn’t even know I needed. Curiosity isn’t a distraction. It’s how sovereignty whispers. I...
6 months ago • 1 min read
Back in April, I planted spinach. The soil was good. The timing was right. Nothing. A few feet away, a rogue kale seed (that I never intended to plant) began to thrive. Strong, uninvited, and completely out of place. And I thought, that’s exactly how some parts of my business have gone. The offers I crafted carefully, shaped to fit my ideal client? Sometimes… nothing. The spontaneous post or messy mini-offer I nearly didn’t share? Resonated instantly. There’s something about not forcing...
6 months ago • 1 min read
Most people I work with don’t have a sales problem. They have a sequencing problem. It’s easy to assume we need better calls to action or stronger offers. But often, the issue isn’t in the pitch, it’s in the path that led to it. If your marketing isn’t converting the way you want it to, it might be because you’ve skipped the part of the journey that matters most. Here’s what I mean: Marketing is roughly the first 75% of the buyer’s journey. Sales is the final 25%. And your messaging needs to...
6 months ago • 1 min read
There aren’t many things I’d describe as life-changing. But this was one of them. Earlier this week, Rich Schefren shared what he’s calling the biggest breakthrough of his 25-year career. I went through an earlier version of what he’s now teaching, and it’s one of the most profound systems I’ve ever experienced. If you couldn’t make it live, the replay is now available: 👉 https://schefren.isrefer.com/go/ZMOS0522/loubeattie/ This isn’t about doing more. It’s about seeing, and shifting, the...
7 months ago • 1 min read
There’s a particular kind of frustration that comes when you’ve done the inner work, built the systems, refined the strategy… and still feel like something’s holding you back. Not dramatically. Just quietly. Like you’re capable of more, but something in the wiring isn’t quite lining up. That was my experience earlier this year. And to my surprise, it mirrored the story Rich Schefren recently shared. Despite his track record of guiding some of the biggest names in the online business world,...
7 months ago • 2 min read