It didn’t make sense at the time

Published 18 days ago • 1 min read

Some of the most aligned moves I’ve made in business didn’t start with strategy. They started with a quiet nudge. A “what if…”

A rabbit hole I followed. A detour I almost dismissed. A gut pull I couldn’t quite explain.

It didn’t always make sense at the time. But it always led somewhere meaningful.

Sometimes, to a new offer.

Sometimes, to a client I wasn’t expecting.

Sometimes, to an internal shift I didn’t even know I needed.

Curiosity isn’t a distraction.

It’s how sovereignty whispers.

I think there’s a myth that strategic business building has to be linear.

But I’ve found that clarity often comes from the thing you almost ignored.

And resonance often lives in what you’re drawn to explore, even if it doesn’t fit neatly into a funnel.

So if something’s calling to you quietly… follow it.

It might be the most strategic thing you do.

To success, on your terms

Louise

P.S. Should I keep the photo at the bottom of these emails, or is it time for it to go?

Louise Beattie

Forge & Flourish

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