I hope that you enjoyed the festive season and are feeling refreshed and ready for a successful 2025. We enjoyed a lovely week over Christmas with my parents, as well as plenty of time to recharge and reflect. January often brings a fresh perspective on what truly matters in our business. One perspective worth considering - successful business growth starts with understanding one core principle: your energy determines everything. Your business operates as a direct reflection of your personal...
about 1 month ago • 2 min read
Let me start by addressing something important: If you saw my email about the "Heroic Elite" program and thought ", That's not for me - I'm not elite enough," I want you to know something... Brian Johnson, the program's creator, believes everyone is an elite performer. Whether you're running a one-person business from your kitchen table, building your creative practice, or dreaming of your first launch - you have an 'elite' within you. As Notre Dame football coach Marcus Freeman puts it,...
about 1 month ago • 3 min read
What if the gap between who you are today and who you dream of becoming isn't about reaching impossible standards but about unlocking what's already within you? Don't let the name "Heroic Elite" put you off - this isn't about becoming some unattainable version of perfect. The creators firmly believe that everyone has an Elite self within them, waiting to be activated. It's about discovering and embodying YOUR version of excellence, whatever that means for you. This isn't just about...
about 2 months ago • 4 min read
The landscape of how we work and earn is shifting dramatically. Every week, I speak with talented professionals who believe they've missed their moment in this digital age or that they don't fit the "digital native" mould. They couldn't be more wrong. Let me share something that might change how you see your future. The Internet Economy isn't just about online-only businesses. It's the entire ecosystem of how we work and earn today - whether you're running a photography studio, offering...
about 2 months ago • 3 min read
In this email: A powerful addition to your Business GPS framework Three essential questions that transform decision-making Real-world examples for every business scenario How to apply this framework beyond business Practical steps to start using it today Reading time: 4-5 minutes Building on the reception of last week's Business GPS framework, I'm sharing a powerful addition: the Impact Compass Framework. This framework emerged from the observation that even with a clear destination, we can...
about 2 months ago • 4 min read
I promised you something special today, and it's not what you might expect on Black Friday. While others are creating urgency around discounted products, I want to share something of real value with you - a framework that's been instrumental in my own business journey and that of my clients. Introducing the Business GPS Navigator: Your Strategic Guide for Success This isn't just another rigid template trying to force your unique business into a predetermined box. It's a flexible framework -...
2 months ago • 2 min read
While everyone else is rushing to offer quick wins and flash sales, I wanted to take a moment to talk about something more important - your long-term success. Building a business that consistently attracts ideal clients isn't about jumping on every opportunity or quick fix. It's about making thoughtful decisions that align with your vision and timing. I respect that my recent program wasn't the right fit for you right now. That's perfectly okay - in fact, it's more than okay. It shows you're...
2 months ago • 2 min read
Over the past few days, you've been asking thoughtful questions about building foundations that consistently attract dream clients. You want to make the right choice - one that attracts clients who value your work and allows you to focus on what you love doing. Let's address the most pressing questions I'm hearing. But first, a quick reminder: whether you choose the Complete Foundation (£1,000 or 3 payments of £400) or the new Essentials package (£500 or 2 payments of £300), (BTC pay option...
3 months ago • 6 min read
Picture this: It's 6am on a quiet morning six months from now. You reach for your phone, heart steady, knowing what you'll find... Your inbox holds three enquiries from dream clients - the kind that make your heart leap because they already understand your value, already speak your language. Your social media notifications show genuine engagement from people who deeply connect with your message. Your website is working silently in the background, consistently attracting the right kind of...
3 months ago • 3 min read
After yesterday's program announcement, I've been having conversations with many of you about your marketing challenges. What's clear is that while everyone wants more ideal clients, your journeys and immediate needs are different. Let me share some stories that might feel familiar... Sarah, a portrait photographer, creates beautiful, emotion-filled images that capture her clients' personalities perfectly. Yet her own marketing feels flat and generic. "I know exactly how to make my clients...
3 months ago • 3 min read