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The landscape of how we work and earn is shifting dramatically.

Every week, I speak with talented professionals who believe they've missed their moment in this digital age or that they don't fit the "digital native" mould. They couldn't be more wrong.

Let me share something that might change how you see your future.

The Internet Economy isn't just about online-only businesses. It's the entire ecosystem of how we work and earn today - whether you're running a photography studio, offering consulting services, teaching yoga classes, or building a retail brand. If you're using the internet to attract clients and grow your business (think websites, social media, email), you're already part of it.

Here's what's happening right now:

The digital transformation market will reach £2.5 trillion this year.

In plain English? Businesses of every kind - from local service providers to global brands - are integrating digital tools to reach their customers, streamline their operations, and build sustainable growth.

But here's the interesting part - and where you come in:

They're discovering that technical skills alone aren't enough. They need professionals who can:

• See the bigger picture behind the pixels
• Build trust both online and in person
• Translate years of professional experience into real business wisdom

For experienced professionals - whether you're a photographer, consultant, coach, therapist, or running any service-based business - this creates remarkable opportunities you might not have imagined.

Think about it:

• While others struggle to understand business fundamentals, you navigate them naturally
• When clients need someone who understands their challenges, your background gives you instant credibility
• As businesses seek authentic connections, your professional experience helps you create messaging that actually resonates with decision-makers

The rise of AI and automation hasn't diminished these opportunities - it's enhanced them. Clients are increasingly willing to pay premium rates for professionals who combine expertise with a genuine understanding of business needs.

Your previous career experience? It's not baggage - it's your secret advantage in this new economy.

Consider these real-world examples:

• A former HR executive turned leadership coach who inherently understands corporate pain points
• An ex-project manager who runs a thriving yoga studio with precision while others struggle with basic business operations
• A former teacher creating transformational programmes that drive real results, not just empty promises

The market is showing us clearly that:

• Clients are tired of working with practitioners who don't understand business objectives
• Decision-makers are actively seeking professionals who speak their language
• People are willing to pay more for someone who can translate expertise into tangible business results

This shift toward digital transformation means organisations and individuals desperately need professionals who can:

• See beyond the surface to understand the real challenges
• Navigate both their expertise and commercial aspects confidently
• Deliver work that drives actual results, not just promises

I'm currently researching this topic for a comprehensive analysis, and I'd value your perspective:

What's the biggest challenge you've faced in translating your professional experience into your current or planned business? What's holding you back from fully stepping into this opportunity?

Share your thoughts by replying to this email - your insights will help shape a deeper exploration of this topic in my upcoming blog post.

Until next time…

Louise

P.S. "This year will be different." How many times have you said that to yourself?

Yet December rolls around, and despite all the hard work and learning... you're standing in almost the same spot as January.

I get it. That's exactly why I've created "Business By Design: Your Path to the Four Freedoms" - and I'm sharing it with you next week.

This isn't just another course. It's a proven framework that shows you exactly HOW to:

• Stop feeling overwhelmed and know exactly what to focus on
• Transform "am I doing the right things?" into quiet confidence
• Turn your expertise into premium offers that attract ideal clients
• Create a clear path to working from anywhere, doing what you love

This framework has helped my private clients create real, systematic change in their businesses, and as a thank you, I want to share it with my most engaged readers.

Next week, I'll send you an email with a special link to access the course. Keep an eye on your inbox - one click will give you everything you need to make 2025 truly different.

P.P.S. Know someone else who's determined to make 2025 their breakthrough year? Forward this email to them - they might appreciate having a clear path forward.

Louise Beattie

​Forge & Flourish​