Most people I work with don’t have a sales problem. They have a sequencing problem. It’s easy to assume we need better calls to action or stronger offers. But often, the issue isn’t in the pitch, it’s in the path that led to it. If your marketing isn’t converting the way you want it to, it might be because you’ve skipped the part of the journey that matters most. Here’s what I mean: Marketing is roughly the first 75% of the buyer’s journey. Sales is the final 25%. And your messaging needs to...

There’s a particular kind of frustration that comes when you’ve done the inner work, built the systems, refined the strategy… and still feel like something’s holding you back. Not dramatically. Just quietly. Like you’re capable of more, but something in the wiring isn’t quite lining up. That was my experience earlier this year. And to my surprise, it mirrored the story Rich Schefren recently shared. Despite his track record of guiding some of the biggest names in the online business world,...

I don’t recommend many things. But every now and then, something crosses my path that quietly shifts how I think, work, and make decisions. Earlier this year, a mentor I trust suggested I explore a system called Zenith Mind OS. At first, I wasn’t quite sure what it was. It’s not a business framework. It’s not mindset work in the usual sense. It’s something deeper — a way of upgrading how your mind actually operates behind the scenes. I went in curious. I came out changed. What made the...