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Louise Beattie | Modern Business For Solopreneurs and Small Businesses

Why shouting louder isn't the answer (and what is)

Published 9 months ago • 2 min read

Have you noticed how noisy the world has become?

Everyone seems to be talking at once, each voice trying to rise above the others. Social media feeds overflow with endless promotional posts, and inboxes burst with marketing messages. It's exhausting.

Here's the thing about noise - adding to it rarely helps you stand out.

Think about being at a crowded party. When everyone's speaking loudly, raising your voice doesn't make people listen more carefully. Instead, they will likely turn away, seeking relief from the cacophony.

The same principle applies to marketing your business.

During my years of working with solopreneurs and small business owners, I've observed something fascinating. Those who make the most significant impact aren't necessarily the ones making the most noise. They're the ones who understand something crucial about human nature.

People don't connect with marketing messages. They connect with understanding.

When someone feels truly seen and understood, they naturally lean in to learn more. It's like having a quiet, meaningful conversation in the corner of that noisy party that makes you forget about all the chaos around you.

But here's the challenge: How do you create that level of understanding when you're juggling all the other aspects of running your business?

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Most marketing advice tells you to:

  • Post more frequently
  • Try every new platform
  • Create endless content
  • Always be selling.

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No wonder it feels overwhelming and inauthentic.

What if there was a different way? A way to make your marketing feel as natural as having a conversation with someone who already gets you?

I've been working on something that might help with exactly this challenge. More on that soon.

For now, I'm curious:

What's your biggest struggle when it comes to making your voice heard in your market? What feels most unnatural about your current marketing approach?

Your insights will help shape what I share in the coming days.

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Over the next few weeks, you'll hear from me more frequently than usual. I'll share valuable insights about building marketing foundations that make client attraction feel natural and effortless. Each email will provide practical knowledge you can apply to your business immediately.

I respect your inbox and understand that more frequent emails about marketing foundations might not align with your current priorities. If you'd prefer not to receive this specific series of emails, [click here], and you'll continue to receive only my regular emails.

Until next time,

Louise

P.S. Remember, the goal isn't to be the loudest voice in the room. It's to be the one worth listening to.

Louise Beattie

​Forge & Flourish​

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113 Cherry #92768, Seattle, WA 98104-2205

Louise Beattie | Modern Business For Solopreneurs and Small Businesses

Founder of Forge & Flourish, Heroic Coach®, and dog lover with an insatiable curiousity, redefining success with AI

I help solopreneurs, small business owners and professionals build modern businesses that thrive in a post-AI world through smart AI use—amplifying their sovereign minds for more freedom and revenue, and lives that matter with greater time, connection, and purpose. Join a community of bold thinkers using AI to create lives they love.

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