There’s a lot of noise right now about what AI means for the future of work.

For those of us building intentional businesses, not chasing scale for scale’s sake, the real question isn’t “Will AI replace me?”

It’s more nuanced than that.

It’s about how we choose to partner with it, or not, in ways that support our business, our values, and our energy.

As I see it, there are three broad paths open to us:

• Human-centred businesses — where AI plays a minimal role, and personal touch is the centrepiece.
• AI-augmented businesses — where we use AI as a strategic sidekick to extend our capacity, without compromising who we are.
• AI-automated businesses — where the goal is maximum efficiency and scale, with human input mostly removed.

There’s no single “right” answer.

What matters is what feels coherent for you —

your energy, your goals, your way of working.

Not everyone needs to automate everything.

Not everyone wants to stay 100% human-led.

What we need is discernment.

And permission to choose differently than the algorithm suggests.

It’s something I’ve been reflecting on a lot — and I’d love to hear where you’re landing with it.

Which of these paths feels most aligned for you right now?

Human-centred, AI-augmented, or AI-automated?

You can let me know with a quick click below.

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Your response helps me understand where you are — so I can shape what I share in ways that are actually useful to you.

And if none of the options quite fit — or you’d like to share more — just hit reply. I’d genuinely love to hear how you’re thinking about this.

To building your business, your way

Louise

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Louise Beattie

​Forge & Flourish​