Which path is right for your business?


After yesterday's program announcement, I've been having conversations with many of you about your marketing challenges.

What's clear is that while everyone wants more ideal clients, your journeys and immediate needs are different.

Let me share some stories that might feel familiar...

Sarah, a portrait photographer, creates beautiful, emotion-filled images that capture her clients' personalities perfectly. Yet her own marketing feels flat and generic. "I know exactly how to make my clients look and feel amazing," she told me, "but I can't seem to translate that same magic into attracting new clients consistently."

Emma crafts eco-conscious, natural body care products, from moisturising bars to plastic-free deodorants, each one thoughtfully created with organic ingredients. But her marketing doesn't capture the essence of her sustainable approach or the natural benefits that make her products special. Her ideal clients are buying mass-produced alternatives simply because they haven't discovered her yet.

These are just two examples of talented business owners whose work deserves to be seen and valued.

Maybe you relate to their stories.

Or perhaps you're like Claire, a jewellery maker who puts her heart into every piece she creates but struggles to find time for marketing between custom orders and managing her current clients.

The truth is, there's no one-size-fits-all solution to marketing. That's why, based on your feedback, I'm offering two paths forward:

The Complete Marketing Foundations Builder

For those ready for a comprehensive transformation:

• Full marketing foundation across all areas

• 90 days of implementation support

• All bonus features including AI marketing assistant

• Extended support period exclusive to founding members

• NEW BONUS: Lead Generation Package included

• £1,000 (or 3 payments of £400)

NEW: Marketing Foundations Essentials

For those wanting to focus on specific areas:

• Choose two foundation areas that will make the biggest impact in your business

• Option to include Lead Generation Package as one of your choices

• 60 days of implementation support (usually 30 days)

• £500 (or 2 payments of £300)

Both options include:

• Personalised draft deliverables created for you

• Implementation guidance

• Private portal access

• My support throughout the process

Investment Perspective

Think about it this way:

• If you're a portrait photographer, this could be covered by just 2-3 family photoshoots

• For a jewellery maker, perhaps 4-5 piece commissions

• For a natural body care creator, around 8-10 customer orders (considering most customers order multiple products)

• For a website designer, just one small business project

But the real value goes beyond these numbers.

Consider:

• The lifetime value of each new client (repeat orders, seasonal purchases)

• Referrals from happy customers

• Time saved on ineffective marketing

• Peace of mind from having a clear strategy

More importantly, what's the cost of continuing with marketing that doesn't connect?

How many potential clients are choosing your competitors simply because they found them first?

Which path is right for you?

The Complete Foundation might be perfect if:

• You're ready for a comprehensive marketing transformation

• You want all areas of your marketing working together

• You'd benefit from extended support and implementation time

• You're excited about having a complete marketing ecosystem

The Essentials package might be better if:

• You want to focus on specific areas first

• You prefer to build your marketing foundation step by step

• You have clear priorities for immediate improvement

• You're looking for a more focused starting point

Remember, there's no wrong choice.

Both paths lead to better client attraction - it's about choosing what feels right for your business right now.

Why am I offering both options?

Simple: Your success matters more than fitting into a prescribed package. Some businesses are ready to transform everything at once. Others prefer to focus on key areas first.

Both approaches can work brilliantly - it's about what's right for you.

What matters is taking that first step toward marketing that truly connects with your ideal clients.

Ready to build marketing foundations that attract your ideal clients consistently?

Click to Secure Your Founding Member Spot

Have questions about which option might be best for your business?

Hit reply - I'm here to help you choose the right path. Or view the full sales page including FAQs here.

Until next time,

Louise

P.S. Both options are available at founding member rates until Sunday. After that, individual foundation areas will be priced at £750 each, or you can get the complete bundle for £2,000.

If you'd prefer not to receive further emails about the Marketing Foundations Builder, [click here] and you'll be removed from these specific launch updates while continuing to receive our regular business insights.

Louise Beattie

Forge & Flourish

Thank you for being a valued citizen in this little corner of the internet. I appreciate your engagement and the opportunity to share insights with you.

If, at any point, my emails are no longer providing value, you can easily unsubscribe using the link below. This will remove you from all emails, including updates on paid courses, products, and memberships. Alternatively, update your email preferences to customise what you receive.

Receiving multiple emails from me? Reply with the email addresses I'm emailing you at, along with which email address you'd like to keep getting my emails at, and I'll be happy to merge your records together.

This email was sent with Kit, which I highly recommend. They have a new Newsletter Plan ($0/mo for up to 10,000 subscribers, sign up for free, no card required)

Update Your Preferences | Unsubscribe

113 Cherry #92768, Seattle, WA 98104-2205 (please note: this is not my private address, I am based in the UK; it's a reachable address provided by the wonderful Kit)

Louise Beattie | Modern Business For Solopreneurs

I help solopreneurs, creatives, and service providers over 40 design strategic businesses that create independent income doing work they love, in just 25 hours a week. Build a business that gives you true freedom of time, money, purpose, and relationships. Join our community of independent thinkers creating businesses that serve their lives, not the other way around.

Read more from Louise Beattie | Modern Business For Solopreneurs
person wearing distressed blue denim jeans inside room

I hope that you enjoyed the festive season and are feeling refreshed and ready for a successful 2025. We enjoyed a lovely week over Christmas with my parents, as well as plenty of time to recharge and reflect. January often brings a fresh perspective on what truly matters in our business. One perspective worth considering - successful business growth starts with understanding one core principle: your energy determines everything. Your business operates as a direct reflection of your personal...

A woman sitting at a desk writing on a notebook

Let me start by addressing something important: If you saw my email about the "Heroic Elite" program and thought ", That's not for me - I'm not elite enough," I want you to know something... Brian Johnson, the program's creator, believes everyone is an elite performer. Whether you're running a one-person business from your kitchen table, building your creative practice, or dreaming of your first launch - you have an 'elite' within you. As Notre Dame football coach Marcus Freeman puts it,...

What if the gap between who you are today and who you dream of becoming isn't about reaching impossible standards but about unlocking what's already within you? Don't let the name "Heroic Elite" put you off - this isn't about becoming some unattainable version of perfect. The creators firmly believe that everyone has an Elite self within them, waiting to be activated. It's about discovering and embodying YOUR version of excellence, whatever that means for you. This isn't just about...