I believe every business deserves a marketing strategy as unique as they are.

Because when your marketing truly reflects your distinct value and resonates with your ideal clients, you don't have to compete on price or shout to be heard - you naturally attract the right people.

That's why I've invested months developing and refining this programme - fine-tuning the systems, testing the processes, and leveraging the latest technological advances to create something different.

Not another one-size-fits-all solution, but a truly personalised approach to building marketing foundations that last.

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Here's a peek behind the curtain at how it works:

When we begin working together, you'll share your business vision through a detailed questionnaire. But this isn't just another form to fill out. It's the starting point for a deep dive into what makes your business unique.

We'll then have a focused strategy call where I'll ask the questions that really matter - the ones that help uncover the distinctive elements of your business that many marketing programmes miss.

From there, I get to work creating your personalised marketing strategy:

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• Customer Research & Analysis - Understanding who your ideal clients really are, what drives their decisions, and how they choose services like yours. This level of market intelligence puts you miles ahead of competitors who only scratch the surface.
• Brand Development - Crafting your unique voice, story, and suite of brand content for both social media and email
• Website Content Creation - Drafting key pages (Home, About, Contact, and Category pages) that tell your story and guide visitors
• Content Strategy - Creating your comprehensive content ecosystem: defining your key pillars, generating ideas for each, and mapping out a full year of content that connects with your audience
• Social Media Planning - Developing a strategic 30-day content plan to kick-start your social media presence

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Let me show you what I mean by personalised.

Take content strategy, for example. A jewellery designer creating bespoke pieces needs content pillars focused on craftsmanship, the emotional significance of custom jewellery, and the collaborative design journey.

Meanwhile, a brand photographer might focus on authentic business storytelling, the power of visual branding, and helping clients feel confident in front of the camera. Each business gets guidance tailored to their unique market and goals.

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Throughout our 90-day journey, I'll do the heavy lifting first - creating comprehensive draft deliverables for each area of your marketing foundation.

I've deliberately designed this as an asynchronous programme, allowing you to fit the refinement process around your business and life while ensuring I can deliver my absolute best work for you.

Using my professional coaching portal, you'll have a clear path forward and can see our progress every step of the way. I'll be there to guide you, help you refine these drafts until they're perfect for your business, and coach you through implementation.

This isn't about throwing generic marketing advice your way and hoping something sticks. It's about creating a marketing foundation that truly reflects your business and resonates with your ideal clients.

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To put this in perspective - creating these marketing foundations from scratch would typically take months of dedicated work and multiple skill sets.

Having an agency or various specialists create these elements separately could easily cost £12,000-£15,000, and you'd still need to coordinate everything yourself. Even then, you wouldn't get the personalised coaching to help you implement everything effectively.

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I'm excited to announce that next week, for five days only, I'm opening a limited number of founding member spots for this programme.

As a founding member, you'll not only get the complete marketing foundations programme and implementation coaching, but you'll also help shape its future development.

I'm deliberately limiting these founding member places because I want to ensure I can provide the highest level of personal attention to each business owner I work with. This is your opportunity to be part of something special from the beginning.

I'll be sharing more about this approach in my next email, including a crucial insight about customer research that might surprise you.

Has this sparked any questions about how this might work for your business? Hit reply - I read every response.

Until then,

Louise

P.S. Keep an eye on your inbox. What's coming next could transform how you think about understanding your market.

Louise Beattie

​Forge & Flourish​